Written by Jase Clamp Tuesday, 16 August 2011 14:22
When shopping for a new web provider, it can be difficult to compare apples to apples. There are so many variables. One of the main points of comparison is price. With web development however there could be so many things included or not included.
Take house building for example, will the builder also landscape your yard? Will they also furnish and decorate the new house?
With websites, there are services that some firms throw into the package deal that we feel should be priced seperately (analogous to the house example in landscapers and interior decorators).
Search Engine Optimization (SEO)
Some web comanies claim that their websites will have SEO included. What we say is our websites have all the structure and tools for SEO.
To say that SEO is included is similar to saying that purchasing a new business with no track record is guaranteed to meet 100% of it's sales goals.
If you're comparing two web proposals and the one has SEO included costs $5000 more, then the SEO may really be included as more time will be available to work on optimization after the site is launched. It's one thing to make a claim that SEO is included but you have to evaluate what that really means.
In a prior article we expalin that real SEO takes a lot of time and money and is comprable to the time and effort it takes to build a solid reputation in business. Although we write a lot about it and we know a lot about it, we know that to do it well, we'd really have to devout ourselves exclusively to SEO full time.
When you see SEO thrown in as a cheap part of a web package, really question whether that component will acheive anything at all. Be an educated consumer and read more about this topic.
Some web firms are really more marketing agencies than they are web design companies. The way to recognize this is to look at their packages, or their proposal. If their focus is on writing content for you, they may only place a minor emphasis on the actual website itself. It may not even be discussed in the proposal what system you're getting for a content management system or what type of design you'll get. They may pull a free template, but their focus is on the written letter. We're not saying that is wrong, it's just a different approach. WinWorld is definately a web design company. We do custom web designs, we're experts in the web management systems we provide. We leave writing about your business, up to you. You are the expert in your business, you know what you want to say.
If you need help getting it out, you can bullet out the points of what you want to say and use a content writer. We can refer you to some great content writers.
We'll do as much as we can to help you evaluate apples to apples in regards to what is included in our web packages and what is not. Be sure you have all the information before you buy.